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The Toll Beneath the Tower
On who really owns the streaming auction The Signal · No. 002 · Biweekly · Filed April 27, 2026 Water shapes its course according to the nature of the ground over which it flows. — Sun Tzu, The Art of War In streaming, the company that controls the operating system—not the app—controls the economics. In…
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When the Curator Sets the Table
The Signal · Biweekly No. 001 Filed · Monday, April 23, 2026 The skilful general establishes himself on a position which makes defeat impossible.— Sun Tzu, The Art of War, IV.16 Curation isn’t simplification. It’s direct sales—repackaged as programmatic—and it shifts control of the auction to the platform. On Monday morning in El Segundo, the…
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