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The Question… Whose Ad Pod is it anyways?
The Signal · No. 005 · Biweekly · Filed May 6, 2026 The Refusal The trade press will say pod bidding is the modernization of programmatic connected television. The OpenRTB specification finally catching up with what YouTube and Amazon have run privately for seven years. The Trade Desk announced in late April that it will…
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The Screen Meta Does Not Own
The Signal · No. 004 · Biweekly · Filed May 4, 2026 In Menlo Park on a Tuesday morning at the end of April, a product manager on Meta’s CTV exploration team opened the FreeWheel partnership term sheet and read it twice. The deal Meta would sign with Comcast’s ad server is the same deal…