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The Home-Screen Lease
Two television makers shipped the same 2026 panels. Same backlight suppliers, same brightness curves, often the same factories. By spring they had chosen different software. In March, Philips moved its entire 2026 lineup off Google TV and onto Titan OS, the operating system its parent TP Vision now controls. The competing sets stayed on Google…
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Scarcity or Substitutable
By Albert · ElementalTV Why does one publisher’s CPM hold while another’s slides in the same quarter, in the same market, with both revenue lines pointing up? There are two kinds of inventory in connected television, and only two. There is the impression that exists in one place, at one time, and nowhere else. And…
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Whose Attention Is It?
What is an attention metric for? The trade press has a ready answer. Attention measurement is the correction the television market needed: a move from counting impressions to counting the viewer’s eyes on the screen. Adelaide publishes an Attention Unit score from zero to one hundred. Lumen publishes Attention Per Mille. TVision runs an in-home…
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The Lane was the Asset
The Signal · No. 009 · Biweekly · Filed May 20, 2026 The Comparison Two FASTs. Same starting line. Different ending. Crackle launched as Grouper Networks in 2005, was renamed Crackle in 2007 under Sony, and ran as Sony Crackle until 2019. Tubi launched in 2014 and operated as an independent free streamer through early…
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The Slot, Not the Game
The Signal · No. 008 · Biweekly · Filed May 18, 2026 Why does NBC pay roughly $2.5 billion a year for one football game on one night? The trade press answers the same way every time: rights inflation, scarcity of premium content, the live-sports halo, the rising cost of attention. None of those answers…